Media is constantly improving and it consumes everyone's lives. We use it daily to check updates on Facebook, Twitter, Tumblr, etc. Media fosters creativity since it allow one to share ideas to a large audience. An example of how media fosters creativity is how some companies offer contests for their viewers to participate in. Big companies offer viewers to market a company's product to help the company generate a new idea. Doritos had a YouTube contest that had its viewers think of an idea and make a video to sell their brand. The best one would be chosen to be played as a commercial during the Super Bowl. Twitter allows people to predict which product or idea will be popular, and companies uses these statistics to help them grow. Nowadays instead of companies thinking of a new idea, consumers help the company instead. Viewing other's videos or ideas also help improve each other's creativity.
Source: http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html?_r=0
Monday, October 28, 2013
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I agree that a lot of new media gives the opportunities for companies to interact with their followers. Doritos was able to not only engage their fans, but also learned from their and got their ideas on how to market the brand. Since the people entering the contest already liked the brand, it gives the brand managers an insight into what their fans like about it.
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